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Founded by Vittorio Livi in 1973, Fiam designs, develops and produces items of furniture in curved glass, creating them through a combination of craftsmanship and industrial processes, actually merging tradition and innovation, hand-crafting and design. Vittorio Livi came to know and appreciate glass from a very young age. Glass, solid and fragile, natural and artificial, ancient and industrial all at the same time, is a mass of seeming contradictions, and Livi loved it for just that, as well as for its practical qualities. Glass is environment-friendly and hygienic: it may look simple, because of its transparency, but both its chemistry and its physics are really very complex. And this material of vast potential was virtually only used in the world of furniture for the production of small accessories or ornaments. And so in the young Vittorio Livi’s creative mind, a dream began to take shape:
glass would become a unique star in the world of fine design, being used to produce items of furniture which would be astonishingly solid yet beautifully transparent; design items which would rise above the age of their production, untouched by the passing years, spaces and fashions. From its earliest days, FIAM immediately focused on innovation as the driving force for achieving its business and cultural aims. This innovation would proceed on three fronts.