To mark the 50th anniversary of J. Deloudis, an entire interior renovation of the Alimos showroom was undertaken by Stavros Papagiannis, Creative Director of the Athens based practice of Stage Design Office.
The newly renovated showroom, an impressive building in Alimos, represents the modern aesthetics of today in line with the ethos of the company, constantly following the latest trends in high end international interior design while maintaining a sense of elegance through contemporary classics.
The walls of the interior have been painted dark grey and the theme continued in the dark grey cement flooring, creating a dramatic background on which the furniture may be displayed to show it to its best advantage. Architectural lighting of Flos has been used throughout each area displayed as ‘rooms’ within the vast open space, illuminated according to usage, the living ‘rooms’ are by the floor to ceiling windows flooded with natural light while the bedrooms are in out of the way spaces with subtle lighting creating an atmosphere of intimacy.
The customer friendly layout of the interior directs the visitor through the showroom effortlessly, providing inspiration and ideas for all their interior design needs. Following the tradition of Deloudis, the very best of global interior design houses are to be found in the collection displayed within the showroom including, B&B, Cassina, Flexform,Edra, Poliform, Giorgetti, Porro, MDF Italia, Acerbis, Arflex,Tom Dixon, Moooi and Thonet, amongst others.
To complete the transformation of the Alimos showroom, all tents have been replaced with dark grey ones, these are more architecturally pleasing and complete this stunning renovation project.
Photographer: George Sfakianakis